Nuts and Bolts of Networking

January 2013

Amber Raney-Kincade, Marketing Consultant recently spoke at the UEA London about networking.   She split her session into three sections and made the following recommendations.

Before networking:

  • Create a network plan
  • Prepare an ‘elevator pitch’
  • Request an attendee list and do some research

During networking:

  • Arrive early, before groups have formed
  • Look for a familiar face that can introduce you to others
  • Smile, shake hands and don’t sit by yourself!
  • Try to communicate and engage with everyone
  • Walk up to a small group, start listening and engage with questions like ‘Hello, do you mind if I join you?’
  • Stimulate the conversation by asking questions like’ What do you do?’
  • Remember you don’t have to talk about business – find a common area of interest
  • Make notes on their business card
  • Students should think of networking as a fact finding mission, rather than trying to sell something

When you want to leave a group and talk to others, Amber suggested the following phrases;

We should probably mingle further now.

Do you know anyone in the room you could introduce me to?

I see someone that you might want to meet.

Would you excuse me please?

I see someone that I need to speak to before he/she leaves….please excuse me.

I need to speak to a few more people before I leave.

After networking:

  • Connect with everyone on www.linkedin.com
  • Send a follow up email, thanking them for their time.
  • Request a follow up meeting, if appropriate

Good resources where you can find networking events in your area:

Did you know that you can get business cards for free at vistaprint.com?

For more information on Amber and her company go to http://www.raney-kincade.co.uk/Raney-Kincade/Home.html

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