5 Companies that have nailed their branding strategy

When it comes to starting up a business (or maintaining one), having a well thought out brand is key to making sure people remember you for the right reasons. When there are often so many competitors in the same sector as you, it’s your brand and what you stand for that sets you apart. Deciding...

Advice from the VP: What Should Students Aspire to?

March 2014 Jeremy Budd,  the Vice-President of IBM (Asia Pacific), gave an inspiring talk to students at the UEA London campus as part of Norwich Business School Employability week.  He focused on the following points: 1) Be relevant and aspire to be essential 2) Differentiate yourself - stack the odds in your favour 3) Make...

Colin Pyle: Insight From an Entrepreneur

Colin Pyle, Adventurer, Entrepreneur, Presenter, Author and Speaker recently came to the UEA London centre and delivered one of the Masterclass talks on behalf of Norwich Business School.  He also gave up some of his time to meet some students for Breakfast at our monthly 'Meet an Employer for Breakfast event'.  Below are some of...